Hyundai loses market share in Kazakhstan as Kia and Changan sales rise
This digest was compiled by AI from multiple sources — links to the originals are below.
Kazakhstan's automotive market saw a shift in the first quarter of 2026, with Hyundai losing ground. Sales of Kia and Changan increased, contrasting with the overall market decline. This change comes even as total vehicle sales dropped by 12.9% year-on-year.
Market Dynamics
The Kazakhstan automotive market ended the first quarter of 2026 with mixed results. According to the Kazakhstan Automobile Association (ҚАО), official dealers sold nearly 17,100 new vehicles in March, marking a 12.9% decrease from the previous year. Hyundai, once a market leader, saw a decline in its market share, while newer entrants like Kia and Changan increased their presence.
Kia and Changan Growth
Kia and Changan have capitalized on the shifting market dynamics, expanding their market share in Kazakhstan. Kia's sales figures showed a notable increase, while Changan also reported growth, benefiting from consumer interest in their models. This growth contrasts with the overall market trend, which saw a decline in total sales.
Hyundai's Decline in India
Hyundai, once India's second largest car brand, fell behind Tata and Mahindra in 2026. The decline is attributed to weak EV presence, poor rural reach, and over-reliance on the Creta model.
Hyundai's Decline in India
In FY2026, Hyundai lost its second position in India's passenger vehicle market to both Tata Motors and Mahindra, dropping to fourth place for the first time in years. Mahindra's SUV-focused portfolio contributed to its overtaking of Hyundai.
What's Next
The Kazakhstan Automobile Association is expected to release further quarterly data soon. It remains unclear how Hyundai will respond to the growing competition from Kia and Changan.
3 sources
Hyundai loses market share in Kazakhstan as Kia and Changan sales rise
