Orbis Auto launches Lepas brand in Kazakhstan, targeting 2026 sales start
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Orbis Auto, part of Chery Holding Group, plans to introduce the Lepas brand in Kazakhstan. Sales are scheduled to begin in the second half of 2026. This move comes as the Kazakh auto market sees increased competition.
Lepas Brand Introduction
Orbis Auto, a subsidiary of Chery Holding Group, announced the launch of the Lepas brand in Kazakhstan. The company plans to start sales in the second half of 2026, according to a statement from Orbis Auto's press service. Lepas will operate as a separate division within Chery, focusing on crossover vehicles.
Kazakhstan Auto Market
The introduction of Lepas adds to the growing number of Chinese automotive brands entering the Kazakh market. Kazakhstan's auto industry is experiencing increased competition as more international players establish operations. Orbis Auto's move aligns with a broader trend of Chinese manufacturers expanding their global footprint.
What's Next
The official launch event for Lepas in Kazakhstan is expected in the coming months. It remains unclear how this will impact existing market players and consumer preferences.
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Orbis Auto launches Lepas brand in Kazakhstan, targeting 2026 sales start
