Apple launches iPhone 18 Pro in burgundy with new CEO Ternus

September 21, 2026 at 09:00 AM2 min

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Apple began autumn with two changes: John Ternus replaced Tim Cook as CEO on September 1, and the company introduced a new device lineup. The iPhone 18 Pro features a deep burgundy color, a 48MP Fusion camera with variable aperture, and the A20 Pro chip. The new color has already generated excitement on social media.

Key Facts

John Ternus replaced Tim Cook as Apple CEO on September 1.
The iPhone 18 Pro introduces a deep burgundy color alongside black, silver, and light blue.
The main camera is a 48MP Fusion system with variable aperture and a Pro Controls manual mode.
The iPhone 18 Pro is powered by the A20 Pro chip and offers up to 36 hours of video playback.
Apple Watch Series 12 introduces a Readiness score from 0 to 10 based on activity, sleep, and training load.

Leadership Change

John Ternus succeeded Tim Cook as Apple CEO on September 1. The transition was announced alongside the company's autumn product lineup.

iPhone 18 Pro

The iPhone 18 Pro comes in a deep burgundy color that has drawn praise on social media. The main camera is a 48MP Fusion system with variable aperture, allowing the camera to adjust light intake based on shooting conditions. A Pro Controls mode enables manual adjustment of aperture, shutter speed, and white balance. The front-facing Center Stage camera is 18MP and automatically adjusts framing to fit more people. The Dynamic Island is smaller but can display up to three real-time actions simultaneously. The 6.3-inch Super Retina XDR display supports ProMotion up to 120Hz, and the aluminum body is protected by Ceramic Shield 2. The A20 Pro chip is optimized for AI tasks and includes a new cooling system. Battery life reaches up to 36 hours of video playback for the iPhone 18 Pro and up to 43 hours for the Pro Max. Charging to 50% takes about 15 minutes with a 60W adapter.

Apple Watch and AirPods

Apple Watch Series 12 features a new Health Sensing System and the S11 chip, measuring heart rate every five seconds. The Readiness function analyzes activity, training load, body metrics, and sleep quality to give a score from 0 to 10. Battery life is up to 24 hours in normal mode and up to 10 hours during outdoor workouts, with 15 minutes of charging providing up to 12 additional hours. AirPods 5 come in two versions, one of which supports wireless charging.