Apple CEO John Ternus to debut foldable iPhone at Wednesday event

September 8, 2026 at 06:22 PM2 min

This digest was compiled by AI from multiple sources — links to the originals are below.

Apple CEO John Ternus will take the stage Wednesday for the company's annual iPhone launch event, his first since succeeding Tim Cook on Sept. 1. Ternus is expected to unveil Apple's first foldable iPhone, priced above $2,000, alongside iPhone 18 Pro and Apple Watch upgrades.

Key Facts

John Ternus became Apple CEO on Sept. 1, succeeding Tim Cook.
The foldable iPhone is expected to cost more than $2,000, exceeding Samsung's Galaxy Z Fold 8 Ultra at $2,099.
Apple may delay the standard iPhone 18 launch to early next year, alongside the iPhone 18e and second-generation iPhone Air.
Apple Watch Series 12 and Apple Watch Ultra 4 are expected to debut at the event.

Foldable iPhone Debut

Apple's first foldable iPhone is expected to be unveiled at the event, with a design similar to Samsung's foldables. Bloomberg's Mark Gurman reported the foldable will carry a price tag that could eclipse $2,000. Samsung's Galaxy Z Fold 8 starts at $1,899, while the Z Fold 8 Ultra starts at $2,099. The high price may limit sales, but Apple could still profit from a fraction of its loyal customer base.

iPhone 18 Pro Upgrades

iPhone 18 Pro models are expected to feature Apple's latest A-series processor and camera improvements, including an upgraded aperture. Apple is unlikely to make major cosmetic changes after the iPhone 17 redesign. MacRumors, citing Economic Daily News, reported the base iPhone 18 could launch early next year alongside the iPhone 18e and second-generation iPhone Air. Separating launches could reduce seasonal revenue lumpiness by spreading sales across a broader timeline.

Apple Watch and Competition

Apple Watch Series 12 and Apple Watch Ultra 4 are expected to debut with internal and software updates. Apple faces increased competition in fitness and health from Oura and Samsung's ring trackers. The competitive pressure could force Apple to evolve its devices and software to retain users.