Apple unveils iPhone 18 lineup and first foldable iPhone Duo

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Apple unveiled the iPhone 18 lineup, including the iPhone 18 Pro and Pro Max, at its annual keynote on September 9, 2026. The event also marked the introduction of Siri as a standalone AI app and the first foldable iPhone Duo. The new Pro models feature the A20 Pro chip, a 48 MP triple camera system, and up to 45 hours of video playback.
Key Facts
- The iPhone 18 Pro and Pro Max start at $1,199 and $1,299, a $100 increase over the previous generation.
- The A20 Pro chip delivers a 20% performance boost and 40% graphics improvement.
- All three rear cameras on the Pro models have 48 MP sensors, with the telephoto lens offering up to 8x optical zoom.
- Battery life reaches 45 hours of continuous video playback, a 6-hour increase over last year's models.
- Siri is now a standalone AI app and will support 16 languages, with full support currently in English.
iPhone 18 Pro and Pro Max
The iPhone 18 Pro and Pro Max feature a refreshed color palette including Deep Black, Silver, Light Blue, and Burgundy. The A20 Pro chip provides a 20% overall performance boost and a 40% graphics improvement, with doubled neural processing units for advanced Siri features and camera enhancements. Battery life extends to 45 hours of continuous video playback, a 6-hour increase, and fast charging reaches 50% in 15 minutes. All three rear cameras on the Pro models have 48 MP sensors, with the telephoto lens offering up to 8x optical zoom. Video recording supports 4K at 120 fps, and the camera system includes an adjustable aperture and focus tracking for fast-moving objects.
Siri and iOS 27
Siri was introduced as a standalone AI application, evolving from its previous integration within the Apple ecosystem. Siri will support 16 languages, with full support currently in English and active development for French, Japanese, Korean, Portuguese, and Spanish. iOS 27 introduces enhanced child safety controls and AirDrop transfer speeds up to 80% faster.
Event Highlights
The keynote opened with a farewell to former CEO Tim Cook and a welcome to John Ternus. Apple showcased footage from the iPhone 17 Pro, which traveled into space in April to capture shots of the Moon against Earth. The entire keynote was shot exclusively on the new iPhone 18 devices, continuing Apple's tradition.