Freedom Bank launches Lenta social network amid cashback incentives
This digest was compiled by AI from multiple sources — links to the originals are below.
Freedom Bank has introduced a new social network, Lenta, within its SuperApp. Users can share purchases and receive cashback from other users and companies. The initiative was announced by board member Aidos Zhumagulov.
Freedom Lenta Launch
Freedom Bank has launched the Lenta social network within its SuperApp, allowing users to share their purchases. The platform offers additional cashback incentives from both users and companies. Aidos Zhumagulov, a board member of Freedom Bank, announced the launch during the Freedom Inside event.
Cashback Incentive Program
The Lenta platform incentivizes users by providing cashback for shared purchases. This initiative aims to increase user engagement and attract more companies to the platform. The cashback feature is expected to enhance the app's appeal to a broader audience, according to Freedom Bank officials.
Enhanced Cashback Rates
Freedom Bank offers increased cashback rates for purchases made with its card. Users can earn up to 7% cashback worldwide and up to 30% on specific services within the Freedom ecosystem, including Ticketon, Freedom Travel, Arbuz.kz, Choco, and Freedom Insurance. The cashback is credited in Freedom's investment currency.
Enhanced Cashback Rates
Freedom Bank offers increased cashback rates for purchases made with its card. Users can receive up to 7% cashback globally and up to 30% on specific services such as Ticketon, Freedom Travel, Arbuz.kz, Choco, and Freedom Insurance. The cashback is credited in Freedom's investment currency, which is a derivative financial instrument.
Declaration Deadline for Investment Currency
Freedom Bank customers who activated the investment currency in 2024 must submit their income declaration by September 15 of the same year. Those who activate it in 2025 are required to file their declaration by September 15, 2026.
What's Next
Freedom Bank plans to monitor user engagement on Lenta closely. It remains uncertain how the market will respond to this new feature.
4 sources
Freedom Bank launches Lenta social network amid cashback incentives
