US court rules Google will not have to sell ad exchange after antitrust loss

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A US court ruled Google will not have to sell its ad exchange after losing an antitrust case. The decision marks the third Google antitrust case to conclude with limited consequences for the company. Google emerges largely unscathed from legal challenges over search, advertising, and app store practices.
Key Facts
- The ad exchange ruling is the third Google antitrust case to conclude with limited consequences for the company.
- In the search case, Google was ordered to make search data available to competitors and stop requiring partners to distribute Google apps on mobile devices.
- Epic Games' antitrust case against Google resulted in remedies limited to the US, with Google maintaining control over app vetting.
- Google lowered Play Store fees and permitted developers to use alternative payment platforms following the Epic ruling.
Ad Exchange Ruling
A US court ruled Google will not have to sell its ad exchange after losing an antitrust case. The decision is the third of three Google antitrust cases to reach a conclusion. Google is emerging from this era of legal uncertainty largely unscathed, according to Ars Technica.
Search Case Outcome
The DOJ's search case against Google resulted in another loss for the company. The case wrapped up last year when the government failed to convince a judge that Google should have to sell off its Chrome browser. Google was ordered to make search data available to competitors and stop requiring its partners to distribute Google apps on mobile devices.
Epic Games Antitrust Case
Epic Games alleged that Google used its control of Android and the Play Store to suppress alternative app stores and keep prices high for consumers. Google lost this case, but Epic did not get everything it wanted. The remedies are limited to the US, and Google maintains control over app vetting. Google lowered Play Store fees and permitted developers to use alternative payment platforms.