YouTube partners with Amazon to expand online shopping affiliate program

September 1, 2026 at 04:00 PM2 min

This digest was compiled by AI from multiple sources — links to the originals are below.

YouTube has added Amazon.com Inc. as an affiliate partner in YouTube Shopping, letting creators tag Amazon products in videos and livestreams. The deal connects the world's largest online retailer with the most-used internet application, YouTube Shopping chief Travis Katz said. YouTube Shopping's gross merchandise volume grew 13-fold globally from Q1 2024 to Q1 2026.

Key Facts

YouTube Shopping's gross merchandise volume grew 13-fold globally from Q1 2024 to Q1 2026, according to YouTube Shopping chief Travis Katz.
More than one million of YouTube's roughly three million monetizing creators participate in the shopping program.
YouTube Shopping launched its affiliate business in the US in 2024 and has expanded to India, Southeast Asia, the UK, Brazil, Mexico, and Argentina.
Viewers watch 110 million hours of shopping-related videos on YouTube each day.

Amazon Partnership

YouTube has added Amazon.com Inc. as an affiliate partner in YouTube Shopping, allowing creators to tag Amazon products in videos and livestreams. YouTube Shopping chief Travis Katz described the deal as "the biggest online retailer in the world coming together with the most-used application on the internet." The partnership lets creators earn a cut from sales while driving business to Amazon's marketplace.

Shopping Program Growth

YouTube Shopping's gross merchandise volume grew 13-fold globally from the first quarter of 2024 to the first quarter of 2026, according to Katz. More than one million of YouTube's roughly three million monetizing creators are part of the shopping program. Creators sell tech gadgets, home goods, fashion, and beauty products to an audience watching 110 million hours of shopping-related videos daily. The affiliate business launched in the US in 2024 and has expanded to India, Southeast Asia, the UK, Brazil, Mexico, and Argentina.

Creator Monetization

YouTube Shopping lets creators tag products from thousands of sellers, including Walmart, Sephora, and Home Depot. Google's AI tool Gemini has simplified product tagging for creators. Katz said consumers now often trust creators more than traditional salespeople, with video changing how people shop.