Sabah Displays IAB TCF Vendor Consent Details for Branch Metrics

AI digestMimile.ai EditorialAugust 30, 2026 at 03:29 PM

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Sabah Displays IAB TCF Vendor Consent Details for Branch Metrics

Sabah's website displayed IAB TCF vendor consent details for Branch Metrics, Inc., including data categories and retention periods. The consent interface listed purposes such as storing information on a device and creating profiles for personalized advertising. The display included a consent expiry of 180 days for one configuration and 3 hours for another.

Key Facts

Branch Metrics, Inc. is listed as a vendor within the IAB TCF framework on Sabah's website.
The consent interface specifies a data retention period of 180 days for one configuration and 365 days for another.
Consent expiry is set at 180 days for one configuration and 3 hours for another.
Data categories include IP addresses, device characteristics, device identifiers, and browsing and interaction data.

Vendor Consent Details

Branch Metrics, Inc. is presented as a vendor within the IAB TCF framework on Sabah's website. The consent interface lists purposes such as storing information on a device, using limited data for advertising selection, and creating profiles for personalized advertising. Data retention periods are specified as 90 days for advertising performance measurement and 180 days for other purposes. Consent expiry is set at 180 days for one configuration and 3 hours for another.

Data Categories and Features

Data categories include IP addresses, device characteristics, device identifiers, probabilistic identifiers, and authentication-derived identifiers. Browsing and interaction data, user-provided data, non-precise location data, users' profiles, and privacy choices are also listed. Features include identifying devices based on automatically transmitted information and matching and combining data from other sources. Special features include using precise geolocation data and actively scanning device characteristics for identification.

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Sabah Displays IAB TCF Vendor Consent Details for Branch Metrics

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Sabah

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Sabah Displays IAB TCF Vendor Consent Details for Branch Metrics

Key Facts

Vendor Consent Details

Data Categories and Features

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