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Tokayev orders government to curb aggressive fast-food advertising

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Tokayev orders government to curb aggressive fast-food advertising

President Kassym-Jomart Tokayev on August 26, 2026 instructed the government to address aggressive fast-food advertising, which he said has saturated public space. He cited nearly 7,000 children with diabetes under medical supervision and said the figure is rising. Tokayev noted many countries restrict advertising of high-fat, high-sugar, high-salt products aimed at minors.

Key Facts

  • Tokayev spoke at the Republican August Conference plenary session on August 26, 2026.
  • About 7,000 children with diabetes are under medical supervision in Kazakhstan, and the number is rising.
  • Tokayev said aggressive fast-food advertising forms harmful habits, burdens the healthcare system, and hurts labor potential.
  • He noted many countries ban or restrict advertising of high-fat, high-sugar, high-salt products aimed at the younger generation.

Presidential Directive

Tokayev instructed the government to thoroughly examine the issue of aggressive fast-food advertising, prioritizing children's health. He acknowledged the matter involves delicate medical and political nuances.

Health Impact

Tokayev stated that aggressive fast-food advertising creates persistent harmful habits and increases the burden on the healthcare system. He said the number of children with diabetes under medical supervision is about 7,000 and continues to grow.

International Practice

Tokayev noted that many countries prohibit or restrict advertising of products high in fat, sugar, and salt aimed at the younger generation.