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AI-generated videos displace actors and livestreamers across China's entertainment industry

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AI-generated videos displace actors and livestreamers across China's entertainment industry

AI-generated videos are displacing actors, influencers, and livestreamers across China's entertainment industry. In Q1 2026, about 128,000 short dramas were published, three times the total for all of 2025, with 95 percent AI-generated. One minute of AI video now costs $90 to $120, about ten percent of human production costs.

Key Facts

  • In Q1 2026, about 128,000 short dramas were published in China, three times the total for all of 2025.
  • Ninety-five percent of those short dramas were AI-generated, according to the China Netcasting Services Association.
  • One minute of AI video now costs $90 to $120, about ten percent of what production with human actors used to cost, Tsinghua University professor Shen Yang told the Financial Times.
  • The industry employs 690,000 people directly, and 15 million list livestreaming as their primary job.
  • Some performers are being forced to 'distil' their voice and likeness into AI tools before getting fired.

Scale of AI Adoption

Since ByteDance's Seedance 2.0 launched, digital performers can produce better videos faster and cheaper than humans. In Q1 2026, about 128,000 short dramas were published in China, three times the total for all of 2025. Ninety-five percent were AI-generated, according to the China Netcasting Services Association. With Seedance 2.5 and Wan 3.0, AI video quality has jumped again.

Cost and Labor Impact

One minute of AI video now costs just $90 to $120, about ten percent of what production with human actors used to cost, Tsinghua University professor Shen Yang told the Financial Times. The industry employs 690,000 people directly, and 15 million list livestreaming as their primary job. Some performers are being forced to 'distil' their voice and likeness into AI tools before getting fired. AI-related labor disputes have also risen over the past two to three years, lawyers say.

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AI-generated videos displace actors and livestreamers across China's entertainment industry