Amazon raises Echo, Fire TV, Kindle, eero prices overnight on memory costs
This digest was compiled by AI from multiple sources — links to the originals are below.
Amazon raised prices across its Echo, Fire TV, Kindle, and eero device lines overnight, citing significant increases in memory and storage component costs. The base Echo Dot jumped from $49.99 to $79.99 and the 16GB Kindle from $109.99 to $149.99, while Ring products were left unchanged. The move follows similar increases by Apple, Microsoft, Dell, HP, Lenovo, and Asus amid an AI-driven memory chip shortage.
Key Facts
- Amazon raised the price of its base Echo Dot from $49.99 to $79.99 and its Echo Show 11 from $219.99 to $249.99.
- The 16GB Kindle rose from $109.99 to $149.99, and the 16GB Kindle Paperwhite from $159.99 to $199.99.
- The Fire TV Stick HD increased from $34.99 to $39.99, and the Fire TV Stick 4K Max from $59.99 to $84.99.
- The Amazon eero 7 mesh system rose from $349.99 to $399.99, and the eero Pro 7 from $699.99 to $799.99.
- Amazon did not increase prices for its Ring products.
Price Increases
Amazon raised prices across its first-party hardware line overnight, according to a review by Fortune. The base Echo Dot rose from $49.99 to $79.99, and the Echo Show 11 from $219.99 to $249.99. The 16GB Kindle increased from $109.99 to $149.99, and the 16GB Kindle Paperwhite from $159.99 to $199.99. The Fire TV Stick HD went from $34.99 to $39.99, and the Fire TV Stick 4K Max from $59.99 to $84.99. The Amazon eero 7 mesh system rose from $349.99 to $399.99, and the eero Pro 7 from $699.99 to $799.99.
Company Statement
An Amazon spokeswoman confirmed the price increases and said the consumer electronics industry is facing significant increases in memory and storage component costs. She said Amazon absorbed the increases for as long as it could before recently adjusting pricing across its product lines. The spokeswoman added that Amazon aims to keep products at accessible prices and will offer promotions across its lineup throughout the year.
Industry Context
Apple raised prices for Macs and iPads in June, with CEO Tim Cook calling the memory pricing situation a '100-year flood on memory pricing.' Microsoft said it will increase Xbox console prices by $100 to $150 depending on the version and will no longer sell models with 2 terabytes of memory. Dell, HP, Lenovo, and Asus have also raised prices or reduced memory in their products. Amazon CEO Andy Jassy told investors in late July that the company now expects $220 billion in capital expenditures this year, up from $200 billion, primarily for AI data centers. Jassy said Amazon still won't have enough capacity to meet all demand in 2026 and believes the dynamic will continue in 2027.
3 sources
Amazon raises Echo, Fire TV, Kindle, eero prices overnight on memory costs
