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Apple cuts over 200 jobs in Siri and Vision Pro teams

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Apple cuts over 200 jobs in Siri and Vision Pro teams

Apple Inc. is cutting more than 200 jobs across teams responsible for the Siri digital assistant and the Vision Pro headset. The layoffs affect about 100 positions in the Vision Pro organization and another 100 in Siri and software teams. The restructuring aims to focus on new devices and artificial intelligence.

Key Facts

  • Apple is cutting more than 200 jobs across Siri, Vision Pro, and Intelligent Systems Experience teams.
  • About 100 positions are being eliminated from the Vision Pro organization, including a gaming team that is largely shutting down.
  • Another 100 positions are being cut from Siri and software teams, including the Intelligent Systems Experience team.
  • Apple acknowledged the realignment in a statement, saying it will create new roles while impacting a limited number of existing roles.

Job Cuts

Apple Inc. is cutting jobs across teams responsible for the Siri digital assistant and the Vision Pro headset. The company is also laying off employees in its Intelligent Systems Experience team, a unit within its software engineering organization responsible for some AI features on its devices. Altogether, the cuts affect more than 200 people, with about 100 positions eliminated from the Vision Pro organization and another 100 from the Siri and software teams.

Vision Pro Restructuring

Apple is largely shutting down a Vision Pro team focused on gaming for the headset. The company is also reducing the size of a unit responsible for producing the device's immersive video content. The Vision Pro changes were described to employees as an effort to realign priorities based on how customers are using the device and to better direct resources toward other future products.

Siri and AI Reorganization

The Siri reshuffling is tied to an upcoming AI-infused version of the assistant, which is built on a new technical architecture. That shift requires a change in the necessary expertise, prompting the company to eliminate a small number of existing roles, reallocate resources, and create new positions supporting the updated Siri. The changes to the Intelligent Systems Experience team reflect an effort to reorganize work on AI-powered capabilities. As more groups bring AI functions to apps, features, and services, Apple is realigning teams to match priorities and accelerate development.

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Apple cuts over 200 jobs in Siri and Vision Pro teams