Freedom Bank launches Lenta social network amid cashback incentives
Freedom Bank has introduced a new social network, Lenta, within its SuperApp. Users can share purchases and receive cashback from other users and companies. The initiative was announced by board member Aidos Zhumagulov.
Freedom Lenta Launch
Freedom Bank has launched the Lenta social network within its SuperApp, allowing users to share their purchases. The platform offers additional cashback incentives from both users and companies. Aidos Zhumagulov, a board member of Freedom Bank, announced the launch during the Freedom Inside event.
Cashback Incentive Program
The Lenta platform incentivizes users by providing cashback for shared purchases. This initiative aims to increase user engagement and attract more companies to the platform. The cashback feature is expected to enhance the app's appeal to a broader audience, according to Freedom Bank officials.
What's Next
Freedom Bank plans to monitor user engagement on Lenta closely. It remains uncertain how the market will respond to this new feature.
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Freedom Bank launches Lenta social network amid cashback incentives
